Lo Sport Helly Hansen & Musto

“While sailing, you really appreciate the sea, its silence, its scent”. This is how Roberto Ricceri, an entrepreneur for 40 years, tells us how his passion has been important to develop the project of the shop Lo Sport Helly Hansen (HH) and Musto.

Hi Roberto, what does characterize HH and Musto?
Musto is the British world’s leading sailing brand built on 50 years of engineering cutting-edge performance apparel. It uses cutting-edge materials tested during regattas. The garments are made of indestructible, breathable, and waterproof fabric, indeed. It is a brand chosen by athletes and those who make ocean crossings. In our shop, you will find clothes for both yachtsmen and yachtswomen, as well as accessories such as shoes, backpacks, and bags.

Helly Hansen – HH is a Norwegian brand. It offers both a sailing collection and a causal collection for men, women, and children. Even clients who don’t sail love HH’s casual clothes because of the trendy design. Both these brands are part of the same group and are sponsors of international athletes. I came to know HH by talking to the famous Florentine sailor Giancarlo Pedote, indeed.

Moreover, our shop proposes also clothes designed by Sail Racing, brand sponsor of the New Zealand team winner of the America’s Cup. Finally, we host corners dedicated to Havaianas and to Sundek.

What does Lo Sport Helly Hansen & Musto represents for the Marina?
We are a reference point for yachtsmen and yachtswomen as well as for athletes. The Marina di Scarlino hosts several important regattas, indeed. This shop has been open for five years. People rely on the expertise of the staff. Moreover, since we also have other shops – in Porto Rotondo and in Punta Ala, for example – clients know us very well.

In addition, we offer a wide assortment, and we are supported in everything by the brands we promote. Lo Sport Helly Hansen & Musto is ready to dress you up for your next challenge.